Case study
Trend&Brand direct-to-consumer store
Trend&Brand’s own DTC storefront on Shopify, built to give the operations team a fast, merchandising-friendly platform.
Role: Owner-operator; storefront design and implementation.
Problem
What we were solving.
Trend&Brand needed a first-party sales channel that could grow, be measured properly, and stay maintainable without a large agency retainer.
Approach
How we built it.
A custom Shopify theme structured around merchandising rules the ops team actually uses, with typed data, clear product templates, and analytics events for the funnel rather than only pageviews.
Technology
Stack
- Shopify
- Liquid
- TypeScript
- Modern responsive CSS
Outcome
Where the project stands today.
The store is live at trendandbrands.shop. Specific commercial figures are not published; the storefront itself is the primary evidence.
Last reviewed 2026-07-11.